In its 40-year history, Moschino has established itself as one of the industry's most playful yet authoritative luxury houses. Its namesake founder Franco Moschino created a reverent brand comprised of innovative, colorful and witty designs and that ethos has remained intact under various creative directors. The label's newest head Adrian Appiolaza is determined to honor Moschino's identity through his Fall 2024 campaign.
With five months as creative director and an impressive menswear collection already under his belt, Appiolaza produced the "Collezione 0" campaign that serves as an ode to Italian lifestyle and highlights the joys of seemingly mundane activities. Shot by photographer Willy Vanderperre, five models are seen in fashion-forward looks at casual locations. Like an oversize trench coat paired with pearls at the local food stand and an elongated "LOVE" tee, dramatic skirt and fishnet bag inspired by the Italian flag in a bookstore.
Highlighting Appiolaza's inaugural womenswear line for the company, the ads even show one of the muses in a dramatic blue ensemble with the Duomo di Milano serving as backdrop. Another is seen wearing a smiley-face pullover on a rooftop looking over the city further cementing the art of dressing as a language and bringing the joy back to fashion.
