Morrisons have caused a frenzy among their customers after stocking their shelves with Easter eggs on Boxing Day.
Families around the country were unwinding following a busy Christmas schedule on Monday, with many going to the shopping centres and supermarket for some Boxing Day sales.
However, many were left shocked when one of the UK's largest supermarkets had stocked their shelves with Easter eggs less than 24 hours after Father Christmas had delighted families with gifts.
Easter Sunday in 2023 lands on April 9, some 103 days away, but Morrisons obviously wanted to get a head start on their rivals by displaying their chocolate treats on their shelves already.
Aisles were found to be laden with Mini Eggs, Lindt and Cadbury bunnies and Galaxy caramel eggs, while at the retailer's Canterbury store shelves were stuffed with Malteser bunnies, Cadbury eggs and even a large Creme Egg display - with a 2 for £1 deal on offer.
With millions around the UK having overindulged on chocolate on Christmas Day, the thought of buying more shocked many shoppers who took to social media to rant about the supermarket's decision.
Writing on Twitter, one customer shared a photo of a Terry's chocolate orange and wrote: "Don't worry folks! To make sure you don't miss the next big event, shops have started stocking easter treats and goodies.
"Nice one @Morrisons. We were beginning to panic that you'd forgotten!"
A second person, with a photo of an shelf full of Easter treats, said: "There you go people, Morrisons selling Easter eggs on boxing day."
A third wrote: "I joked with some shelf stackers about Easter eggs in @Morrisons the other day and they laughed and said that the first five boxes were already in the warehouse. True story."
One person joked: "Morrisons having their Easter eggs out today really has made my day," with another adding: "Morrisons in Neath starting early with the Easter chocolate race..."
The criticism was not limited to only Morrisons as fellow retailers Co-op and Tesco were also guilty of lining their stores with Easter goodies. One upset Twitter user said: "I hear Tesco has Easter eggs on the shelf… does anyone want to go and destroy them?"
Another added: "It's literally Boxing Day and already I've seen a Co-Op selling Mini Eggs. Happy Easter everyone."
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