Morrisons has announced that it has slashed prices across hundreds of its most popular products in a bid to help customers make their money go that bit further.
The supermarket giant has said that it will reduce costs across 150 products, including cupboard staples, refrigerated and frozen items that will cover nearly 6% of their total volume sales and offer customers an average saving of 14%.
It comes as Aldi recently overtook Morrisons as the UK's fourth largest supermarket as shoppers have flocked to discounters to keep costs low amidst soaring food costs and rising inflation.
This is the latest round of price cuts issued by the supermarket chain this year after they slashed the prices across a range of 50 everyday essentials, such as milk, bread and eggs, back in April.
The latest round of cuts has seen a range of frequently purchased items reduced in price, including chicken breasts, mince, bread, baked beans, chopped tomatoes, potatoes and a variety of fruit and vegetables.
Customers will also be able to find price cuts across everyday essentials such as toilet paper and cereal as well as frozen staples such as pizza, chips and fish fingers. Cuts have also been made to some of Morrisons entry level products within its Savers and Wonky ranges.
Morrisons say that they have invested over £100 million on their latest round of price cuts to help customers continue to combat the ongoing cost of living crisis.
Additionally, the supermarket chain has introduced a dedicated "More Ways To Save" section on their My Morrisons website, which highlights the best ways for customers to save their money.
The new webpage also makes it easier for customers to see all the latest offers available across big brands, multi-save deals and its Savers range.
David Potts, Chief Executive, Morrisons said: “The cost of living crisis continues to place an enormous financial burden on our customers and we want to play our part in helping them when it comes to the cost of grocery shopping.
These price cuts are on the products they buy day in and day out and will have a noticeable impact on their budgets and demonstrate our commitment to offering the best possible value.”
Morrisons price cuts announcement comes as the latest Kantar figures found that grocery price inflation had reached 11 per cent in the 12 weeks to September 4, with soaring costs seen on cupboard staples.
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