Supermarket Morrisons is launching paper-wrapped toilet and kitchen rolls.
It says that toilet and kitchen rolls are two of the most commonly bought household products in the UK, with 98 per cent and 82 per cent of customers respectively picking them up every week.
The plastic film used to wrap them products has historically been difficult to recycle.
The paper packaging, which Morrisons says is responsibly sourced and FSC certified, is 100 per cent recyclable to make it easy for customers to put it into their kerbside collections. The toilet paper and kitchen sheets themselves are also made using 100 per cent recycled paper.
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Leanne Jarrett, household buyer a t Morrisons, said: “ Millions of toilet paper and kitchen rolls are bought every day in the UK.
"So if we can remove plastic entirely from these products - and if all customers bought these alternatives - we could save nine tonnes of plastic from being used a year.
"We’ve priced our new eco products at only a fraction more than our standard ones, so that customers can affordably make the switch.”
The jumbo kitchen rolls cost £3 for a two pack and the toilet rolls are £3.50 for a pack of nine.
Morrisons also said it was making the production process of the products more sustainable. The new rolls and packaging are being produced using 100 per cent renewable energy at local sites in the UK to lower their carbon footprint.
The latest move follows a commitment by Morrisons to remove all plastic ‘bags for life’ from every store nationwide, offering more than 75 lines of loose fruit and vegetables and encouraging customers to bring their own containers to Morrisons Butchers, Seafood and Deli counters.
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