Following safety fears, UK supermarket giant Morrisons has banned a popular product in all of its supermarkets. Fellow retailers, including Tesco and Sainsbury's are following suit.
The retailers are prohibiting the sale of Watermelon flavoured ELFBAR 600s after they were found to have at least 50% more than the legal limit for nicotine e-liquid. To date, Morrisons, Sainsbury's and Tesco have all removed the affected Elf bars from their shelves.
While all three major supermarkets stated that the Watermelon flavoured products had been removed, Morrisons went a step further, and has now banned the sale of all ELFBARs in all of its stores.
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According to a report in Manchester Evening News on the removal of the products from supermarket shelves, a spokesperson told ITV News that: "As part of our ongoing investigation into the legal compliance of ELFBAR 600 disposable electronic cigarettes with Trading Standards, we have made the decision to remove all flavoured variants from sale.
The spokesperson continued: "The products will only be returned to sale once stock that fully complies with UK legislation becomes available".
It is understood that Tesco is currently investigating the issue about the nicotine levels in the watermelon-flavoured vape with ELFBAR. A spokesperson for the retailer said: "We have temporarily removed one ELFBAR vape line from sale as a precautionary measure, whilst the manufacturer urgently investigates these claims."
Sainsbury's added their voice, saying: "We are in close contact with our supplier and have temporarily removed the affected Elf Bar product whilst they investigate further.”
A spokesperson for ELFBAR said: "We found out that some batches of the Elf Bar product have been overfilled in the UK. It appears that e-liquid tank sizes, which are standard in other markets [such as the US], have been inadvertently fitted to some of our UK products. We wholeheartedly apologise for the inconvenience this has caused."
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