Morrisons has hiked the price of its meal deal to by 50p to £3.50 in a blow for shoppers that are already struggling with rising food costs.
The midday combo used to cost £3 - which means customers are paying around 17% more. The deal includes one main, one snack and one drink.
The supermarket has also introduced a new £4 offering, which includes sandwiches from its premium "The Best" range.
Morrisons told MoneySavingExpert that this is the first meal deal price increase in over two years - but it isn’t the only grocer to hike the cost of its lunchtime special in recent weeks.
Boots has quietly put up the cost of its meal deal in March from £3.39 to £3.59 in the majority of its stores, and from £3.99 to £4.19 in its London branches.
This means shoppers are paying 20p more on both sets of prices.
The price of a Co-op meal deal has also been increased from £3.50 to £3.75 - up by 25p.
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The cheapest supermarket meal deal currently available is from Tesco - but it’s only available for its Clubcard members.
Clubcard holders pay £3 for its lunchtime combo, whereas shoppers who aren’t signed up to its loyalty scheme pay £3.50.
Sainsbury’s has also not changed the price of its meal deal this year, after it increased it from £3 to £3.50 in May 2021.
Supermarket customers are already paying more for their weekly shop, with new research from Kantar showing how food inflation is now at 7%.
This is up from 5.9% just one month ago and its highest level in 13 years.
Kantar said the products where prices are rising fastest include dog food, savoury snacks and fresh beef.
The cost of a family fry up with toast, eggs, sausages, bacon and beans has risen 40p since last year - up to £6.93.
Prices are going up off the back of increased costs for food producers, including energy and fuel.
The war in Ukraine is also pushing up costs, with Russia being one of the key suppliers of wheat and fertiliser.
In a warning over how rising costs are affecting families, Kantar said over one fifth of British households now describe themselves as "struggling" to make ends meet.
How supermarket meal deal prices compare
- Asda - No set price. Buy three items, get cheapest one free.
- Boots - £3.59 or £4.19 in London.
- Co-op - £3.75.
- Morrisons - £3.50 for a standard meal deal, or £4 for premium.
- Sainsbury's - £3.50
- Tesco - £3 (Clubcard holders) or £3.50.
Aldi, Lidl, Marks & Spencer and Waitrose don't currently offer a meal deal.