Supermarket giant Morrisons has followed in the footsteps of Tesco, and has cut food prices in half for some shoppers. While some supermarkets offer deals for OAPs, NHS workers and those on Universal Credit, you won't need to fall into these categories to get the Morrisons discount.
The new Morrisons deal is set to rival Tesco Clubcard. If used properly, it could potentially save shoppers £100s every year.
To get the discount, Morrisons shoppers will need to sign up for a loyalty card. The scheme was first advertised in supermarkets last weekend.
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The new discounts ask shoppers to "scan and save", by using apps or physical My Morrisons cards, to get money off. Money-off deals are available on ice cream from Ben & Jerry’s - half price for people using the discount scheme.
Other offers are two-for-£6 deals on chocolate tubs like Celebrations, Heroes and Quality Street. A Morrisons spokesperson said: "We've recently introduced exclusive deals for My Morrisons members and this week are running a My Morrisons Exclusive 'two for £6' confectionery tub offer.
The type of offer available, and the categories that we run the offers on, will evolve as we continue to listen to customer feedback." The deal is similar to one run by Tesco, where Clubcard users get exclusive discounts not available to other shoppers.
Earlier this year Morrisons changed its loyalty scheme to make it easier to save money. The supermarket changed its regular offers to include more of the things customers have said they want - including meat and dairy products.
It also launched a category of 'surprise offers' - like discounts on flowers at Mother’s Day. Morrisons also brought in a "Basket Bonus".
When a customer scans the app or swipes their loyalty card they have a chance to bag a bonus offer. Morrisons also changed up the look and feel of the My Morrisons app to make it quicker and easier to use, reports the Mirror.
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