Morrisons is cutting the price of 64 of its own-brand products to help shoppers during the cost of living crisis.
The supermarket says it has invested £25million to reduce prices by an average of 19%.
Items that have been cut in price include toilet roll, vegetables and cupboard essentials like coffee and rice.
Morrisons has invested £148million in lowering its prices over the last six months, at a time when families are feeling the squeeze in the supermarkets.
It comes after the supermarket reduced the price of 1,000 products last month and gave customers 5p off fuel offers in both January and February.
Consumer Price Index (CPI) inflation - which means how the price of goods and services change over time - is now at 10.1%, with the cost of food being a driving factor.
Latest data from the Office for National Statistics (ONS) shows grocery prices are up 16.7%.
David Potts, Chief Executive, said: "We are just seven weeks into 2023 and already this is our fifth significant price activity of the year.
"These latest price cuts follow hard on the heels of two notable in store price cuts involving well over 1,000 products, and two strong fuel promotions, demonstrating our determination and commitment to make a positive difference to our customers’ pockets."
Morrisons price cut examples
- Morrisons Pilau Micro Rice 250g: was 49p, now 38p
- Morrisons Full Roast Coffee Granules 200g: was £3.99, now £2.25
- Morrisons Evaporated Milk Full Cream 410g: was 85p, now 59p
- Morrisons Tomato Puree 200g: was 79p, now 59p
- Morrisons Toilet Tissue White 4 Pack: was £2.55, now £1.99
- Morrisons Vanilla Ice Cream 2l: was £1.99, now £1.79
- Morrisons Loose Leeks: was £2.79, now £2.49
- Morrisons Baking Potatoes 2.5kg: was £1.99, now £1.59
- Morrisons Little Gem Lettuce: was 99p, now 85p
- Morrisons Loose Savoy Cabbage: was 79p, now 65p
- Morrisons Carrots 500g: was 35p, now 30p
- Morrisons Lemonade 2l: was 69p, now 60p
These offers are available in all of Morrisons 498 supermarkets and the majority of products can be found online.
If you're struggling with the rising cost of food, consumer rights expert Martyn James has revealed all the ways you can keep costs down.
For example, he explains why you should always head to the back of the store and why it is essential you bring a shopping list with you.
He also highlights the importance of not throwing food away and checking what you have in the cupboards.
