Morrisons has been criticised on social media after a post showing one of the supermarket chain's turkeys priced at £147 went viral.
The 7kg 'The Best Organic Bronze Turkey' serves eight to 12 people but an image of the price tag on Reddit led users to complain that the cost was excessive.
While rising food prices have come to be expected of late, social media users felt Morrisons had gone too far given the current cost of living crisis.
Fury erupted on social media while others defended the supermarket and said £20 per kilogram for good quality meat was a fair deal.
The bird had a use-by date of December 26 and one user commented in quotes reported by the Daily Mail : “I'd expect it to be bloody plated in bronze for that”, prompting the reply “Bronze is cheaper”.
Another user added: “If this was a proper free range, decently fed turkey, and I don't mean free range by the standards but definition free range then I could understand the price. But there is no way in hell I'd trust any supermarket to sell a ‘real’ free range turkey.
“I'd rather pay this price and go to a local farmer.”
A third poster joked: “They can go and get stuffed.”
However, not everyone with critical, with one person commenting: “We should be more shocked about the £20 turkeys than this.”
Bronze turkeys take around 25 weeks to rear and some replies said that people should consider the costs of land, feed and animal housing.
“Earlier this year, it was estimated that a (non-organic) free range turkey costs about £65 to rear,” one poster said.
“That's before you add on the farmer's mark-up, transportation and the supermarket's mark-up. Prices, for everything, have risen since then.”
A spokesperson for Morrisons told MailOnline: “This turkey is the most premium organic product available in our offering and the price of £20 a kilo is in line with the market price.
“A similar sized turkey, Morrisons British large whole turkey, is available to buy for £4.99 per kg, costing around £31.44.”
