Morrisons has managed to split shoppers on social media for selling a Christmas turkey with a whopping £147 price tag.
A post on Reddit sharing the grocer's seven kilogram 'The Best Organic Bronze Turkey' went viral online recently, with many shoppers taking issue with the mammoth cost.
The festive bird, which is said to serve 12 people, is usually a popular choice for most Christmas dinner centrepieces, but this year has seen a shortage and a rise in price due to the avian flu outbreak.
As reported by The Mirror, fury amongst shoppers erupted on social media, while others defended the price and said £20 per kilogram for good quality meat was a fair deal.
The bird had a use by date of December 26 and one user commented: "I'd expect it to be bloody plated in bronze for that", which prompted the reply "Bronze is cheaper".
Another user added: "If this was a proper free range, decently fed turkey, and I don't mean free range by the standards but definition free range then I could understand the price. But there is no way in hell I'd trust any supermarket to sell a 'real' free range turkey."
"I'd rather pay this price and go to a local farmer."
A third poster joked: "They can go and get stuffed."
Despite the current cost of living crisis, some shoppers were less critical of the higher price, with one saying: "We should be more shocked about the £20 turkeys than this."
Some shoppers said that others needed to consider the costs of land, feed and animal housing when it comes to bronze turkeys.
"Earlier this year, it was estimated that a (non-organic) free range turkey costs about £65 to rear," one poster said.
"That's before you add on the farmer's mark-up, transportation and the supermarket's mark-up. Prices, for everything, have risen since then."
A spokesperson for Morrisons told MailOnline: "This turkey is the most premium organic product available in our offering and the price of £20 a kilo is in line with the market price.
"A similar sized turkey, Morrisons British large whole turkey, is available to buy for £4.99 per kg, costing around £31.44."
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