Morrisons has partnered with breakfast giant Kellogg’s to launch a breakfast club where the whole family can enjoy a bowl of cereal. The Easter promotion will be available while stocks last in all Morrisons Cafes throughout April.
The partnership with Morrisons is an extension of the school breakfast club programme Kellogg’s has been supporting in the UK since 1998. The company has supported 5,000 clubs to open their doors to feed children in the morning and provide them with breakfast.
Research carried out for Kellogg’s has found that nearly a third of parents are struggling to feed their families. More than half of parents asked would be interested in their child being able to access a breakfast club over the school holidays.
Read more: Thousands of children across Newcastle to receive free meals this Easter
Chris Strong, Morrisons café buying manger, said: “We know that the school holidays can be a worrying time for families who need to cater for additional meals that would otherwise be covered at school, therefore we are pleased to be joining forces with Kellogg’s to offer our customers a free bowl of cereal when they visit a Morrisons café.”
Chris Silcock, Kellogg’s managing director, said: “We’ve been supporting school breakfast clubs across the UK for 25 years now with food and funding, but we know that there is a need for more provision in the school holidays. The scheme with Morrisons extends the support we can provide families outside of term time.”
What can families get at Morrisons breakfast club?
Both adults and children can choose from a bowl of Cornflakes, Rice Krispies or Coco Pops with a choice of dairy or non-dairy milk.
When is the breakfast club available?
The promotion will run between April 3 and April 24 while stocks last. Some 397 cafes will be taking part in the club.
What do I order?
Families simply need to visit their local Morrisons cafe and order the “Kellogg’s breakfast” before 11am. Morrisons will also be continuing to run its “Kids Eat Free” promotion, meaning families can access a free kids meal when purchasing an adult meal costing £4.49 or more.
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