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Elly Rewcastle

Morrisons 'Ask for Henry' free meal initiative for those in need

Morrisons and Heinz have been praised for their new initiative - Ask for Henry - to provide a hot meal to those who need it. Launching today, the scheme will provide more than 160,000 meals to members of the public in need.

The free meal is available to anyone who asks for Henry at any of the 397 Morrisons cafes nationwide, no questions asked. It is hoped that the scheme will be of help to families over the half term, but absolutely anyone can ask.

The move was inspired by Heinz founder Henry J Heinz, who would share out meals made with his mother with his local community. Heinz, a philanthropist, became one of the greatest benefactors of his time and was often quoted as saying "give all you can wisely".

Read more: Heinz is opening a shop in Transylvania for Halloween

Jojo De Noronha, President Northern Europe at Heinz said: “October marks the birthday of a very special member of the Heinz family, our founder Henry J. Heinz. Henry brought comfort and goodness to others, not just through his food but his actions.

"We want to honour his good heart and kind spirit by doing what he did best, helping feed people in times of need. That’s why we’re launching ‘ask for Henry’ with our partner Morrisons on 26 October.

"We believe everyone deserves the goodness, comfort and warmth a can of Heinz Beanz can bring. Whilst we know it doesn’t fix the problem, we hope our ‘ask for Henry’ initiative can be of some help at this difficult time for many, particularly over half term.”

Sian Whittle, Category Director of Morrisons Cafés, said: “We know that our customers are under real financial pressure at the moment and are therefore pleased to be partnering with Heinz on its ‘ask for Henry’ initiative to offer customers a free jacket potato topped with Beanz.”

If you need a free, warming meal, simply ‘ask for Henry’ at your nearest Morrisons café from 26 October, and you will be given a free Heinz Beanz and jacket potato with salad, until stocks last.

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