Two supermarket giants are spreading the festive magic this Christmas by giving away carrots to ensure Father Christmas’s reindeer are well fed to help deliver presents in time for Christmas day. Shoppers will be able to pick up a carrot at Morrisons and Tesco stores this week, ahead of Christmas Eve.
Carrot sales soar during the festive season, increasing by 130 per cent during the week before Christmas compared to previous weeks, Morrisons reports, showing that the Norse tradition of leaving food and drink out for Father Christmas and his reindeer is still as popular as ever.
At Morrisons, the star of their Christmas ad, Farmer Christmas, has hand-delivered over 29 tonnes of wonky carrots on his festive tractor ready for children to pick up for free.
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Customers will be able to collect their free ‘wonky’ carrot on December 22-23 in all 498 stores for customers to pick-up from a Morrisons Community Champion, while stocks last.
The move hopes to encourage families to choose wonky veg more often to reduce waste as this produce would have otherwise been discarded.
Andy Todd, Senior Carrot Buyer at Morrisons, said: “Christmas is a magical time of year and we want to help our customers celebrate in any way we can. Our delicious Wonky carrots are hugely popular as they help our British farmers reduce waste and are a cheaper alternative for customers. We only hope the reindeer enjoy them as much as our customers do!”
Meanwhile, Tesco is offering free carrots to feed the magical reindeer already. Their freebies launched in store yesterday (December 20) and will be available until Christmas Eve.
The popular free ‘Carrots for Rudolph’ stands have been in store for four years in a row, ensuring youngsters have something to leave out for Santa's helpers on Christmas Eve.
Customers shopping in Tesco Express, Extra or Superstores can find the stands near the store entrance.
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