It wouldn't seem remarkable today but in 2014, a royal selfie was a momentous event - especially within the walls of Buckingham Palace.
And of course entrepreneur, Jamal Edwards was the instigator - as he made history posing alongside Prince William and Prince Harry.
The incredible moment in July 2014 went viral and trended on Twitter, as royal fans gushed over the intimate snap.
The brothers can be seen cheekily posing with SBTV founder Jamal, then 23, who sadly died after a sudden illness, it was announced last night.
Jamal was just 15 when he founded channel SBTV, which helped to launch the careers of Ed Sheeran, Jessie J, Emeli Sandé and rapper Dave.
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Jamal, from Luton, had close links with the Royal Family- - as the famous first royal selfie captured - as they recognised the impact he had on young people
He hosted the first-ever social media event at Buckingham Palace in 2014, received an MBE in 2015 for services to music and was also an Ambassador for the Prince's Trust, the youth charity run by the Prince of Wales,
Today, Prince Charles paid tribute, dubbing him "an inspiration for so many young people."
At that event in 2014, he joined the Princes as they launched an online search for inspirational young people from around the Commonwealth on behalf of the Queen.
In a sweet video, the group can be seen breaking down in stitches after taking the photo.
The trio jokingly posed on a ' Twitter Mirror’, where they pointed their fingers towards the lens, emulating the famous 'Your Country Needs You!’ poster.
Jamal posted the picture on social media, adding: "Had to get that Royal Pic w/ Prince William & Prince Harry loool.
"Today has been so surreal. I made history with hosting the 1st ever social hub in the palace. The Queens Young Leaders is an incredible movement that is going to change young peoples lives all around the world. It could be you!!!
But it seems Prince Harry's fondness for selfies didn't last. In 2015, he refused to pose in a selfie with a teenager during a visit to Canberra, Australia.
He said: 'No, I hate selfies. Seriously, you need to get out of it. I know you’re young, but selfies are bad,' before posing for a standard photo alongside the fan.
Following Jamal's death, the Prince’s Trust described Jamal as an “incredible innovator and entrepreneur”, adding in a tweet that he had “been an inspiration for so many young people, through our work and beyond. Our thoughts are with his family.”
