Molly-Mae Hague made fans do a double take as she posed in what appeared to be a wedding dress on the beach.
The Love Island siren sent them into a momentary meltdown as they caught a glimpse of her wearing in an incredible white gown.
The 22-year-old headed to Tulum, Mexico, to shoot her latest campaign - but fans weren't expecting this.
Her millions of followers said they had been completely floored by her stunning beach snap as she gave 'wedding vibes' with her latest look.
She shared sun-soaked photos from her work trip with the golden sand with the blue sea glistening in the background.
The Pretty Little Thing creative director looked sensational in bright red lipstick and her hair pulled into a top knot bun.
But it was her gown that really got people talking.
"Not all storms come to disrupt your life… some come to clear your path," Molly-Mae captioned the post to her 6.2 million followers.
Boyfriend Tommy Fury, who she met in the Love Island villa back in 2019, wrote: "A dream…."
Best pal Maura Higgins commented: "O my days this is stunning."
But her fans were taken aback, with one writing: "Wait, what's going on?!"
Another put: "Absolutely stunning @mollymae I can now picture you in a wedding dress @tommyfury!"
A third wrote: "God you’re going to be the most beautiful bride."
Another simply said: "Wedding vibes!"
Molly-Mae recently laughed off claims her Creative Director role is a walk in the park and says her 13-hour days prove her commitment.
Some pointed fingers and questioned how hands-on Molly would be in the seven-figure job.
But she told The Mirror before her show at London Fashion Week last month: "Honestly, we've worked really really hard.
"When I do a job it has to be done to the best of my ability. It has to be my focus.
"I've been working on this for a very long time now. Its eight months work for a 15 minute show, but we cant wait.
"I have been working with PLT for the past three years and I almost sort of naturally developed more of a lead in the business.
"I think that they knew through my other collections that I could control things, and implement what was needed in the brand."
Do you have a story to sell? Get in touch with us at webcelebs@mirror.co.uk or call us direct 0207 29 33033.
