Molly-Mae Hague has unveiled her long-awaited fashion brand, Maebe, after splitting from Tommy Fury last month.
The former Love Island star recently announced that she would continue with the launch despite their shock split and in a recent YouTube video shared that the project has been a welcome distraction during the challenging time.
The influencer, 25, teased her upcoming line, set to debut on September 29, with a stylish Instagram post in collaboration with the account @MaebeStore.
The post saw her on set dressed in chic outfits before sitting down for an interview to discuss her latest venture, which promises to offer a "new generation" of customers a blend of affordable luxury with a modern twist on dressing.
When the star is asked: “Have you ever thought about launching a fashion brand?” she replied with a smile “Maybe” seemingly a play on words given the title of her company.
After sharing the video, she was inundated with a flood of likes and comments, with one fan writing: “This will banggg”.
“SO EXCITED proud of u!!!” a second penned. A third added: “The marketing of this is absolutely spot on”.
After sharing the post, Hague’s rep told MailOnline: “Molly has been working on Maebe for a few years now and she is so proud to finally announce it. This is something she is truly passionate about.
“She has an exciting few weeks ahead and can’t wait for you all to see what she has been working on.”
The news of Hague's new fashion brand might not come as a shock to her fans. She had hinted at it on her YouTube channel earlier this month.
She shared in a vlog: “It’s been bad timing with everything, but it’s also been kind of a blessing because it’s a huge distraction for me and it’s something that I can like plummet all my emotions into.”
Then TikTok users quickly uncovered a company registered at the same address as her fake tan brand, Filter.
The clues continued to add up when fans discovered the Instagram account @Maebestore, which had amassed 80k followers days before the official announcement. Most notably, the account followed only Hague, reinforcing the connection.
Hague's move into fashion isn't entirely surprising. She previously held a high-profile role as creative director at Pretty Little Thing before stepping down in 2023 to focus on her family, including her one-year-old daughter with her former partner, Fury.
