Molly-Mae Hague has made history as the richest ever Love Island contestant.
The reality star, 23, who entered the show back in 2019 and found love with Tommy Fury, is now worth a whopping £6million.
And while many businesses suffered in the pandemic, Molly-Mae added a hefty £2million to her bank balance.
In the last financial year ending August 2021, the YouTuber's fake tan brand Filter made £848,000 profit, but she did spend £613,079 on outgoing costs.
Meanwhile, she banked £1.2million at her company MMH Group Holdings, which she set up in 2019 after leaving Love Island with Tommy.
Accounts show Molly-Mae also has £3.2million in assets, and earns a seven-figure salary for her role as creative director for PrettyLittleThing.
Branding expert Marcel Knobil told The Sun : "Molly-Mae's fortunes have soared thanks to a combination of luck, looks and talent.
"She appeared on Love Island at a time when a huge UK audience was captivated by the series "She's attractive, she's stylish, has a commercial mind and communication skills.
"She has an exceptionally aspirational look, yet maintains a sense of ordinariness which allows many to feel that, they too, can embark on a similar journey, these qualities make Molly-Mae a hugely attractive person for brands to promote their products."
Mirror Online has contacted Molly-Mae's representative for comment.
Molly-Mae has put her profits to good use as she bought her dream £3.5million home in March after a three-year search and has recently jetted off to Los Angeles and Dubai.
The former Love Island star, 22, took to Instagram to share the exciting news.
The YouTube sensation has also posted a lengthy vlog on the journey which she and Tommy, 23, have taken over the past three years as they navigated their way to finding their 'forever home'.
Molly-Mae has already set up a home-inspired Instagram account for her lavish new property as she intends on sharing the entire journey with her loyal followers who have been there from the very start.
Alongside an amazing snap of the blonde bombshell unveiling her home while lifting her hands to the sky, Molly penned: "I can't believe we have actually gotten to this point.
"A three year search for our first home which some of you have followed has finally come to an end.
"I know a lot of you won't have expected me to do a home account as I have become a lot more private about what I post about our personal life - however, having a home account is something that I have always dreamed of doing."
Molly went on: "I've decided that I don't want the past to control my future, the way I live my life, and the things I share with you guys.
"I hope you all enjoy."
