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Daily Mirror
Daily Mirror
Entertainment
Melisha Kaur

Molly-Mae Hague causes demand for this £24 skincare product to soar by 5000%

It’s no secret that Molly-Mae Hague has been glowing during her pregnancy, and the former Love Island star has revealed a coveted skincare product for expectant mothers.

The 23-year-old recently took to social media to share a snap of the Mama Mio Tummy Rub Butter - and it's currently still in stock. Costing £24, the pregnancy skincare buy is already a hit with many beauty fans.

On Monday, Molly-Mae shared her excitement to try the product on her Instagram story. She said: "I've been keeping you up to date with the products I've been using through pregnancy for stretch marks and stuff... I'm yet to try this but I'm super excited to, I've heard really amazing things".

Since Molly-Mae shared the Mama Mio cream, Google searches for the product have increased by over 5000%, so you'll need to be fast if you want to get your hands on it.

The Tummy Rub Butter is loaded with plant-based actives - including avocado and argan oil - that help to maintain skin elasticity. It's formulated to soothe tight, dry and itchy skin during pregnancy and protect it against stretch marks.

Demand shot up by 5000% after Molly-Mae shared the Mama Mio Tummy Rub Butter (Instagram/@mollymae)

The Mama Mio product is not only a hit with beauty buffs across social media, but was also recently featured on Lookfantastic's Pregnancy Report. It read: "We recommend Mama Mio Tummy Rub Butter to tackle your itchy skin, specifically made for pregnant women.

"This rich butter will not only stop the itching sensation caused by your growing tummy but will also help prevent stretch marks."

The tummy rub butter even boasts heaps of positive reviews on the Boots website. Giving it five-stars, one shopper said: "This tummy rub was super silky and moisturising, not only good for rubbing on your tummy during pregnancy to relieve dryness and itching, but great for other dry patches on arms and legs too. Has a nice gentle smell to it too."

You can buy the Mama Mio Tummy Rub Butter at Boots. It's available in a number of sizes, but the 120ml version seems to be pretty popular, costing £24.

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