Valentine's Day wouldn't be the same if our Instagram feed wasn't flooded with cute couple pictures and people sharing gushing tributes to the ones they love.
And it appears Cupid has struck showbiz-land once again with his bow and arrow as loved-up celebrities have taken to their social media pages to post sweet tributes to their beaus and belles.
Love Island beauty Molly-Mae Hague kicked off her day with a string of gushing posts to her boyfriend Tommy Fury on her Instagram story.
After showing off the sweet love heart outfit she had got ready for her daughter Bambi to wear, she posted a photo of her boxer boyfriend chilling on a sun lounger and smiling at the camera.
New mum Molly-Mae, 23, wrote on top of the image: "Happy Valentine's Day to the boy that makes my world go round. I can't believe I get to wake up to your face forever," followed by a white heart emoji.
She then posted a black and white snap of the pair sharing a romantic kiss and wrote: "[heart] us".
Finally to top of the sweet tribute Molly-Mae, who met Tommy on the 2019 series of Love Island, the Pretty Little Thing creative director shared a photo of her boxer beau cuddling their baby daughter Bambi and wrote: "When you think you couldn't love your bf any more then..."
Another Love Islander to get in on the Valentine's Day action was Dani Dyer, who shared a sweet tribute to her boyfriend Jarrod Bowen and her son Santiago.
The pregnant star, who is expecting twins with West Ham football player Jarrod, posted a selfie of herself and her man on her Instagram grid.
Dani, 26, also added a photo of 26-year-old Jarrod sat on a bed with petals made into heart shapes.
She wrote in the caption: "Happy valentines baby
"Last one before your 2 little girls steal your heart forever…"
Jarrod clearly appreciated the sweet gesture as he commented on the post with: "[heart emoji] you".
Shortly after, Dani also paid tribute to her two-year-old son Santiago, whom she shares with ex Sammy Kimmence, on her Instagram story.
Mum Dani, who recently said she's 'ready for hate' over her twins' names, added a photo of the adorable tot smiling while wrapped in a towel.
"Always my valentine... Mummy's little handsome," [sic] she penned below the image.
Gushing posts come as second nature to The Beckhams, who got in on the action by delighting fans with some throwback snaps.
Posh Spice, 48, shared two snaps of herself and Becks, 47, with their arms wrapped around one another while on a romantic trip.
Writing in the caption of the share, Victoria gushed: "26 years and still my Valentine, I love you so much @davidbeckham," followed by a string of pink heart emojis.
She then added a nod to their four children as she wrote: "kisses @brooklynpeltzbeckham @cruzbeckham @romeobeckham #HarperSeven x".
Victoria added the same photos on her Instagram story and wrote: "Still my Valentine 26 years later."
"Today and everyday I love you so much," she gushed.
David also took the opportunity to throw it back as he posted an old photo of the pair dining together on his Instagram page and wrote: "Happy Valentines to my valentine [rose emoji] we Love You @victoriabeckham.." followed by two red heart emojis.
He also mentioned his four children in the post.
The former footballer's photo sees the pair looking tanned as they dine al fresco together, with Victoria glowing as she goes makeup-free for the photo.
Denise Van Outen showed just how happy she is with her new man Jimmy Barba as she posted a montage of snaps from their romance so far.
TV star Denise, 48, included photos of the pair hugging and kissing while on holiday together and snaps of the pair looking blissfully happy on nights out together.
In the caption of the Instagram grid share Denise wrote: "Happy Valentine’s to my biggest love @jimmybarba," followed by a red heart emoji and rose emoji.
