In a society that often associates aging with limitations, 71-year-old model Marie Helvin is challenging the status quo. Breaking stereotypes and embracing her sensuality, Helvin recently posed for a Valentine's Day campaign with intimate apparel brand, Bluebella. The stunning lingerie shoot showcased Helvin's confidence and proved that age is just a number.
Helvin, like many women, believes that beauty and sensuality should not be limited by age. She expressed her desire to wear something beautiful and sensual, rather than resigning herself to 'big pants' just because she turned 70. It's a statement that resonates with women of all ages, reminding us that lingerie is not confined to a specific stage in life.
For Helvin, this particular photo shoot held a deeper significance. It marked her first time posing since being diagnosed with stage-one breast cancer in 2022. Following the diagnosis, she underwent a mastectomy and reconstruction. The experience served as a lesson for Helvin, challenging her preconceived notions of health and reinforcing the importance of regular check-ups.
Despite her health journey, Helvin considers herself fortunate to not require chemotherapy or radiation therapy. However, she remains on a five-year treatment of Tamoxifen to reduce the risk of recurrence. Bluebella reached out to Helvin during this challenging period, and she asked them to return after a year. Now, almost naked in front of the camera, Helvin's modeling expertise remained intact. This is a reminder that being a model is her craft, and she confidently embraced it.
While the campaign marked a triumphant return to modeling, it was also a nostalgic and reflective experience for Helvin. She fondly remembers her mother dressed in a flowing green negligee on Christmas morning, a memory that brings warmth and connection to her present-day shoot. Inspired by her mother, Helvin has created her own lingerie ritual – buying something for herself wherever she is in the world.
Through this campaign, Helvin not only empowered herself but also inspires other women to prioritize their well-being. Her advice is simple yet powerful – be mindful of your body and make regular check-ups a part of your routine. Her journey to recovery has taught her the importance of gratitude and self-love, which she believes extends beyond ourselves and encompasses kindness towards others.
Looking ahead, Helvin has no plans of retiring anytime soon. She wants to continue her modeling career and embrace all the opportunities that come her way. With a positive outlook and a determination to challenge societal expectations, Helvin shows us that it is never too late to pursue our passions and defy age-related limitations.
In a world where beauty standards often favor youth, Marie Helvin reminds us that embracing our sensuality and self-confidence knows no age limit. So, let's take a page from her book and celebrate our bodies, no matter what stage of life we're in. After all, beauty and lingerie are meant to be enjoyed and embraced at any age.
