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Daily Mirror
Daily Mirror
National
Liam Buckler

Model accuses Spanish beach body campaign of using her image without asking

A British model has accused a Spanish beach body campaign of using her image without asking.

Nyome Nicholas-Williams, 30, claimed one of her Instagram photos was used to promote a group of diverse women having fun on a beach.

The photo was used by the Spanish government to promote a beach body positive campaign - but Nyome said her image was taken without her consent.

She's yet to hear from the Spanish government, she said, and claimed she hasn't received an apology - but the artist who made the image has since apologised to Nyome.

The 30-year-old told BBC Newsbeat that the image, which was taken from her Instagram page, was adjusted this week for a poster released by the Institute for Women.

The 30-year-old is yet to hear from the Spanish government and hasn't received an apology (Dave Benett/WireImage)

The image which was promoting women of different shapes and sizes - including one woman who had a mastectomy - has Nyome wearing a gold bikini.

In the photo, she is seen sitting down on the sand with her head turned towards the camera.

It also showed five women on a beach underneath the slogan "summer is ours too".

Nyome was only alerted of the image when one of her 78,000 Instagram followers messaged her to say she was in a campaign - which had gone across the world.

She told BBC Newsbeat : "I was really taken aback because I had never seen it before.

"It isn't a stock photo, it's a picture that I've taken on my Instagram.

"It's rude and it's disrespectful. They said they used my image because they were running low on time," she said, adding that they apologised and "said they'd compensate me".

"I feel it's very reactive rather than proactive," she said. "I'm annoyed because if they'd asked me in the beginning, I could have made a decision, I probably would have said yes".

Nyome was only alerted of the image when one of her 78,000 Instagram followers messaged her (PA)

Nyome said the Women's Institute for Women "should have known better" for using the image without her consent, as she doesn't know the other women who appear alongside her in the poster.

The model said she doesn't know if the other women were asked for permission to use their pictures.

It's not the first Nyome has had her pictures taken without her consent, as she claims in 2020 her images were used on bags, mugs and phone cases without her consent which she "had no idea about".

She said: "I understand I'm a model, and yes I do post [pictures] in my underwear, but that's still my body."

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