The Atlanta Braves have been one of the best teams in baseball this year, but a new jersey patch has some folks doing double takes.
The franchise announced on Thursday that packaged concrete manufacturer Quikrete had agreed to sponsoring a patch on the Braves’ jerseys for the next five years.
It’s the first time a partner logo has been stitched on an Atlanta jersey, and the yellow patch will make its debut on Friday as the Braves take on the Seattle Mariners at home.
Well, baseball fans got a look at the new Quikrete logo that will appear on Braves’ uniforms, and the initial response was not promising.
— Atlanta Braves (@Braves) May 18, 2023
Yes, that is a giant, yellow brick on the sleeve that just says “QUIKRETE” in big, bold letters.
As much as it’s just becoming commonplace in some sports leagues for sponsor logos to appear on the jerseys, this admittedly obtuse jersey patch has courted quite the reactions so far.
The internet was not very nice to the Quikrete patch.
— RotoWear (@RotoWear) May 18, 2023
QUIKRETE is an appropriate sponsor for the Braves because last time I used it, it worked great all summer and then the cracks started to show in September and October. https://t.co/HFsJij2wm7
— FDU (@FakeDanUggla) May 18, 2023
Atrocious. https://t.co/oQ6N9tBrsf
— Trace Pridgen (@TracePridgen) May 18, 2023
Gross https://t.co/Jp8tMyDYYK
— 💙 💛 ⚾️ Brooke (fan account) 🏀 (@_Brooke22) May 18, 2023
— Cody Dalton (@CodyDaltonSID) May 18, 2023
Dumb! https://t.co/INdWvsQFJx pic.twitter.com/oYqYEkIrTP
— Houston (@Bhm1993) May 18, 2023
Desecrating a truly beautiful uniform https://t.co/M7DCMUbCPJ
— Patrick Daugherty (@RotoPat) May 18, 2023
If we were going to add a big yellow block to the sleeve it should’ve been Waffle House. https://t.co/ZO6s9wSUrT
— Cody Brown 🏆🏆 (@codybrown1992) May 18, 2023
Disgusting https://t.co/kW22Zxmg57
— Zach Hagan (@ZachHagan) May 18, 2023
I can only assume, that this financial partnership will allow tickets to be 1/2 price for the 5yrs of this contract
That’s the only way I may be ok with this ugly patch https://t.co/VvSv2tt4Qo
— #PackTheJungle🏴☠️ (@ECUJungle) May 18, 2023
Imagine if the #Braves had lost last night and then they announced this monstrosity. Smart to do it after a big win. https://t.co/6hjjncs68P
— Jake Mastroianni (@ShortStopBall) May 18, 2023
This is beyond awful
Does no one with @QUIKRETE or the @Braves have any sense of design? https://t.co/tIuBj11EiL
— david (@davidhuey) May 18, 2023
The horror! I fear what abomination awaits the Dodgers. https://t.co/9bn5KnYnI6
— LA Fan in San Diego (@TheRealSteveFr1) May 18, 2023
— Brad S (@b_rad_ky) May 18, 2023
NOOOOOO. This advertising, specifically THIS advertising, is ugly ruins the uniform. I get placing ads on uniforms, I really do. But there is a way to do it tastefully like the NBA does. This is a travesty. https://t.co/dbcHaOHia5
— Wes Peters (@WESPN) May 18, 2023
This is so ugly https://t.co/Ip1UEXvALG
— daisy (@morningelvis) May 18, 2023
