The past couple years have been so tumultuous for San Diego Padres star Fernando Tatis Jr. that it’s sometimes difficult to keep track of all the incidents that have kept him away from baseball.
Before Tatis Jr. was suspended 80 games last year for the performance-enhancing drug, Clostebol, he was busy recovering from a fractured wrist that he suffered in a December 2021 motorcycle crash. Well, he’s back from suspension now, and someone at Bally Sports San Diego appeared to have the most appropriate marketing campaign ready to go.
During Tatis’ third-inning at-bat against the Twins on Thursday, an ad for Law Tigers about motorcycle injuries popped up over the Bally Sports scorebug.
No way this was a coincidence pic.twitter.com/0ZBfwMTqIL
— Talkin’ Baseball (@TalkinBaseball_) May 11, 2023
I mean, this was just incredible timing. It might have been a coincidence, but it’s difficult to believe that the Padres’ own broadcast would lack the awareness about Tatis’ motorcycle injury.
A company wants its ads to be relevant, and it doesn’t get much more relevant than displaying a motorcycle injury ad during a Tatis at-bat. Law Tigers were getting their money’s worth there — that’s for sure.
Still, MLB fans couldn’t believe that the Padres’ own broadcast did Tatis like that.
This was how Twitter reacted
LMAO perfect timing https://t.co/AeGsel3CZc
— joshua (@josh_adame12) May 11, 2023
The Law Tigers marketing team (which is likely one person) needs a raise. This is no coincidence 😂 https://t.co/6VZFaU6OZm
— Lindsay Adams (@LAtweets22) May 11, 2023
Perfect advertising. Money well spent https://t.co/CyyxB09J9h
— Logan Carney (@Media_Carnival) May 11, 2023
Remember to delete your cookies before your next at-bat. https://t.co/e7SHgGn8Qt
— 👽 (@froiland) May 11, 2023
This is pure gold https://t.co/Ta6YOi9gRQ
— Kelli (@kellibelly) May 11, 2023
Damn bro clear your cookies 😂😂😂 https://t.co/VDogPKkDPH
— Joey (@joey92b) May 11, 2023
👀Incredible! This had to be intentional by someone. https://t.co/iGU7txvqB7
— PHILLIES BELL (@PhilliesBell) May 11, 2023
PEAK product placement LOL https://t.co/HKnZYK2Rpv
— Ryan Chell (@RecSpecsRyan) May 11, 2023
Can't think of a better time for this ad. https://t.co/2TIDxvPgUm
— Jackson King (@King_Jackson97) May 11, 2023
It’s going to be tough to beat that ad timing. Absolutely perfect.
