Reach announced today that it will launch a dedicated U.S. operation in 2023, with particular focus on growing its American audience for the Mirror, Express and a new online iteration of the Irish Star.
Recruitment has begun across reporting, social media, multimedia and editor roles, for jobs to start in the new year. Current staff are also invited to apply for roles and overseas secondments. Reach will begin hiring journalists already based in the U.S. in the coming months, and is planning to secure a New York office.
The Irish Star represents the most significant departure for the new brands, moving on from its current form as a print-only edition in Ireland. The new site will launch as IrishStar.com and will cater to the sizeable Irish American population, with individual correspondents covering New York City, Boston and Pennsylvania.
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Reach will also bolster its 24-7 sports coverage to more closely serve U.S. based soccer fans, especially for the Manchester Evening News, FootballLondon and Liverpool.com which covers Liverpool FC.
The expansion has been led by Group Editor-in-Chief Lloyd Embley and Chief Digital Publisher David Higgerson.
Lloyd Embley said: “The experience and data we’ve gathered over recent years, both on our existing national titles and from launching dozens of newsbrands from scratch, will ensure we are in a strong position to take advantage of this opportunity to reach millions more readers every day.”
Reach plc Marketplace Publisher for Ireland, Joanne McGreevy said: “Planning for digital growth and expansion of the Irish Star has been a focus for Reach Ireland since we acquired the business in December 2020 and we are excited by the audience opportunity that this represents both at home and in the US.”
Job ads will now begin to go up on the Reach Careers site.
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