The upcoming MipTV conference is set to delve into two significant topics that have been making waves in the audiovisual market - the free ad-supported streaming TV services (FAST) model and concerns surrounding artificial intelligence (AI).
At the forefront of the discussions will be the Global FAST & AVOD Summit, which aims to explore ad-supported models from an international perspective. This year's summit will focus on growth sectors overseas, in contrast to the previous year's U.S.-centric approach.
Industry experts and executives from major players in the streaming industry, including Tubi, Warner Bros. Discovery, Vevo, Google, and Samsung TVPlus, will come together to discuss the evolving landscape of ad-supported streaming services.
On the tech front, sessions on content business strategies involving AI and data will be led by Google TV and Vitrina AI, highlighting the increasing role of AI in shaping content creation and distribution.
Concerns about the impact of AI on job displacement and the creative industries will also be addressed, with industry transformation experts warning about the disruptive effects AI could have on traditional workflows.
Despite these concerns, there is optimism surrounding the FAST model, with predictions of industry consolidation leading to more efficient content distribution and potentially benefiting both consumers and producers in the long run.
The industry's shift towards bundling, windowing, and ad-supported models is seen as a way to reach a wider audience and ensure content creators are compensated for their work.
As the industry looks towards the future, the MipTV conference aims to provide insights and strategies for navigating the evolving landscape of streaming TV services and the integration of AI in content creation and distribution.
Overall, the conference sessions and keynotes are expected to offer valuable perspectives on the challenges and opportunities presented by the intersection of the FAST model and AI in the audiovisual market.
