Millions of Brits want to give up their day jobs to become online stars, according to research.
A study of 2,000 adults found 29 percent would give up their current career if they were able to become a successful full-time creator.
Seven in ten of those polled regularly use social media accounts, and spend an average of two hours a day scrolling.
But this doubles to four hours a day for 18-24-year-olds.
When it comes to posting, the typical adult does so twice a week on average, with 18-24-year-olds sharing content four times a week.
Top reasons for wanting to give up their job and become an online streamer include being their own boss and controlling their schedule (45 percent), getting creative (41 percent), and sharing a passion with others (37 percent).
And a quarter admit they’d do it to feel famous, while 30 percent believe it would be stress-free.
A further 27 percent think their life would be easier if their full-time job entailed creating social media posts.
The research, commissioned by Logitech for Creators, found more than half believe great online content can lead to a successful career - inspired by the likes of Dr Alex George, KSI and PewDiePie, who are among the nation’s favourite creators.
And 60 percent of 18-24-year-olds, more than any other age group, believe earning money via social media is “easy”.
This younger demographic is also currently the most active online, having an average of 506 followers across their platforms - compared to the national average of 328.
They also regularly use five different accounts - two more than the average.
A spokesman for Logitech for Creators said: “Social media has allowed millions of people to set up careers virtually - whether creating and sharing videos, images, advice, or selling items, it’s an accessible place for anyone anywhere to do what they love.
“Content creators have managed to make a career from their digital talents, but there’s a lot of time, effort and high-tech products that go into shooting a video for YouTube or simply posting an image on Instagram.
“It’s important that anyone who wants to make being a content creator a reality - and there are lots of them, by the looks of the results - has the right tools to get them started.
“It will really help them stand out from the crowd if their content is of a high-quality.”
The study also found the barriers that hold people back from having a career in social media include wanting to keep their life private (39 percent), not knowing where to start with creating content (28 percent), and not having enough followers currently (22 percent).
And over a third (36 percent) aren’t even aware that being an online content creator could be a full-time job.
When it comes to the logistics, half believe they would need a good quality camera or webcam to be successful, and 47 percent admitted they’d need a lot of time to create content.
High-tech editing software, a microphone and a nice backdrop were also believed to be required.
Among the most popular social platforms to use currently are Facebook, Instagram and YouTube - all beating TikTok, which took off during the pandemic.
It also emerged that a third of those polled, via OnePoll, have been inspired by content shared on social media by established creators.
Relatable posts, recommendations for places to go, and the high quality of videos and images, are what Brits find most engaging about online content.
The Logitech for Creators spokesman added: “We are offering a lucky individual the opportunity to be paid for 2022 to supercharge their career, and will be gifting them a whole suite of Logitech products for their at-home setup.
“For details on how to apply you can visit here.”
