Millions of Brits feel more confident, cool and stylish – when they are wearing sunglasses.
A poll of 2,000 adults saw 58 per cent claim that when the shades go on, confidence levels go up, while 62 per cent feel more fashionable when wearing a pair.
A further 15 per cent admit they feel safer behind shades, while a third like avoiding awkward eye contact.
But 12 per cent feel glamorous, and more than one in ten even claimed the eyewear make them feel “famous”.
It also emerged over half (53 per cent) think those who are wearing “sunnies” exude more confidence than those who aren’t.
And more than six in ten feel more stylish and fashion-forward when wearing a pair.
The research, commissioned by Vision Express, found one in three (34 per cent) use shades to protect their eyes from debris – but 30% admitted to wearing them simply to make themselves look better.
Two-fifths of adults even wear them to hide their emotions, while 16 per cent put them on to cover up a hangover.
Other key reasons to hide behind sunglasses include covering wrinkles, and to get more sex appeal.
As a result, nearly four in ten who wear sunglasses always take their shades with them before leaving the house.
But 29 per cent of those who wear shades have worn them indoors, while almost half (43 per cent) put them on on a dull day.
When selecting a pair, comfort was the top priority among wearers (29 per cent), along with the overall shape (20 per cent), quality (13 per cent), and value for money (12 per cent).
Other inspirations when choosing sunglasses include the price and the safety aspect of wearing them.
It also found 35 per cent find sunglasses wearers more attractive than those who do not wear them.
And when they have them on, one in three (34 per cent) feel more comfortable socialising in groups, while 29 per cent feel photogenic – and 18 per cent even flirt more with the opposite sex.
The study, carried out via OnePoll, revealed the top sunglasses-wearing film stars – with Tom Cruise’s character Maverick, from Top Gun, coming first.
Other memorable sunglasses-wearing movie characters include Audrey Hepburn in Breakfast in Tiffany’s, Dan Aykroyd and John Belushi in Blues Brothers, and Patrick Swayze’s Jonny Castle in Dirty Dancing.
Vision Express has teamed up with UK TV presenter and football pundit Gary Lineker to recreate some of the most famous sunglasses-wearing movie characters, ahead of the launch of its new collection on April 17, 2022.
Gary Lineker said: “It came as no surprise to me that over half the nation feel more confident with sunglasses on.
“There’s a feeling and swagger you get when you put on your favourite pair, whether it’s on the golf course or to complete an outfit.
“It was great fun recreating all these sunglasses movie moments, as these iconic characters ooze confidence in every scene.
“I love my classic cars, so I especially like the classic car we shot while recreating Cliff Booth from Tarantino’s Once Upon A Time in Hollywood.”
How Brits feel when they wear sunglasses:
- Cool
- Stylish
- More likely to lose inhibition
- Full of swagger
- Sociable
- Safe
- Smug
- Outgoing
- Empowered
- Active
