Millionaire Jamie Oliver was branded a "patronising p****" by disgruntled viewers of The One Show as he shared tips to save money.
Wanting to help Britons with the cost of living crisis, the celebrity chef has released a recipe book with 'simple one-pan wonders' aimed to help struggling families.
On Thursday night he showed viewers how to make a sausage and minestrone soup with ingredients including cumberland sausage, red wine, parmesan cheese, garlic, fennel seeds and fresh lasagne sheets.
Standing behind a bubbling pan, Jamie said: "In this book I've used supermarket ingredients, never more than eight ingredients and for now when people are talking about cost of living and stuff like that, most of the recipes are in pans on hobs. So a hob is about four times cheaper than an oven."
"10 minutes of cooking that's about 10p, actually slightly less, in energy. And this dish with no tweaks is £1.45 per portion," he added.
But people at home weren't overly impressed with Jamie, with one saying that his maths didn't quite add up.
"£1.45 a portion?Do u know how much parmesan cheese is!!#TheOneShow", one wrote on Twitter.
Another rather angry viewer wrote: "F*** off Jamie, you patronising p****. So he’s trying to flog a book by using the cost of living crisis, telling us we need the book because most of the recipes are hob based and therefore cheaper to cook.
"Without realising no one is going to want to spend money on a bloody recipe book #TheOneShow," they added.
"Millionaire chef patronising the f*** out of us." @ufoparts echoed: "don’t really think [sic] the public wants to hear the rich p**** jamie oliver educating on how to make meals on a budget. can you buy a ‘portion’ of an ingredient, jamie? no #TheOneShow," another spat.
Another raged: "Book costs £20 to show you how to make a £1 dinner. What's the point eh when you're in a food Bank eh? Fresh veg and fruit non existent. Now red wine? F*** me Jamie I ain't got red pop!! #TheOneShow."
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Jamie has recently switched up his own diet in a bid to shift a few pounds.
The Naked Chef has lost two stone by focusing on what he ate, rather than how much he ate.
Jamie explained: "I pushed meat down, pushed veggie up, got more sleep and more movement. I lost 12 kilos (two stone) quite quickly and I didn’t do it through not eating. I ate a lot, more than I used to!"
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