Food prices are rising at near-record levels as the cost-of-living crisis bites, according to new data.
Kantar said inflation in February was 4.3%, with prices rising fastest for savoury snacks, fresh beef, and cat food, while the cost of bacon, beer, lager, and spirits fell.
Sales in the 12 weeks to February 20 were down 3.7% compared with the same period a year ago but the data research group said this was mainly due to tough comparisons with 2021, when the country was in lockdown.
Supermarket sales remain 8.4% above pre-pandemic levels, Kantar added, despite a shift towards eating out again, and there was growth in on-the-go eating as staff returned to offices.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “Apart from the start of the pandemic, when we saw grocers cut promotional deals to maintain availability, this is the fastest rate of inflation we’ve recorded since September 2013.
“Added to this, ongoing supply chain pressures and the potential impact of the conflict in Ukraine are set to continue pushing up prices paid by consumers.
“In terms of understanding how shoppers are responding, it’s a complex picture for the market this month.
“Households spent on average £26.07 less at supermarkets in February and own-label sales did better than brands for the first time in three months.”
He added: “It’s important to flag that the drop in monthly spending isn’t all down to savvy budgeting.
“With the formal end to Covid restrictions in England, more of us are now eating on the go, buying sandwiches, salads and snacks on our lunch breaks, and enjoying meals out with friends and family. That means we’re buying less food and drink to have at home.”
Discount supermarkets, including Aldi and Lidl, enjoyed some of the strongest growth – in part due to not having online services and benefiting from shoppers returning to stores with greater confidence.
Around 1.3 million more customers went to Aldi and an extra million to Lidl compared with 2021, Kantar added.
By comparison, 835,000 fewer shoppers bought groceries online in the past four weeks, with digital sales now accounting for 13.3% of all grocery spending – a fall of 2.1 percentage points.
The decline could have been greater but Storms Dudley and Eunice in the past month had a significant impact on shoppers going out, with nearly seven million fewer shopping trips during the week ending February 20.
Tesco extended its reach as the UK’s biggest supermarket, increasing market share from 27.4% to 27.7% over the period.
Sainsbury’s, Asda, Morrisons, Co-op and Iceland all lost market share and sales compared with a year ago, while Aldi and Lidl enjoyed the strongest growth, with both seeing sales up 3.3% in the 12 weeks to February 20 compared with the same period in 2021.
Lidl was one of the fastest growing retailers in the 12 week period, bringing in nearly an extra million customers.
Lidl GB has overtaken Co-op to become the sixth largest supermarket in the UK on a 52 week basis.
Newly appointed Lidl GB CEO, Ryan McDonnell, said: “We are extremely proud that more customers are choosing to shop at Lidl. But it’s also not a surprise, because it has always been our firm belief that no one should have to pay a premium for good food. This belief is at the core of everything we do, whether that’s keeping prices low or making our offer as accessible as possible through the opening of new stores. And it’s clear that shoppers still want and value that in-store experience, despite the impact the pandemic has had on shopping habits. So that’s exactly what we will continue to give them. In February alone we opened 13 new stores, and our expansion plans continue at pace. As households navigate the increasing cost of living, it is our absolute promise that we will continue to offer them the best value in the market.”
