Miley Cyrus' hit single 'Flowers' continues to defy expectations and climb up the charts even more than a year after its initial release. The track experienced a surge in sales following her highly anticipated performance at the Grammy Awards, solidifying its status as the smash hit of her career.
During the tracking week that included the Grammys and the days following, 'Flowers' sold a remarkable 26,000 copies. This is a significant achievement in today's predominantly streaming-driven music industry, especially for a song that has been out for such a long time. Billboard reported that the single saw a staggering 2,157% increase in pure purchases from the previous week.
While 'Flowers' also gained traction on streaming platforms during this period, with a 51% increase in plays, it didn't experience as substantial growth as its sales did. The song garnered 11.3 million plays on platforms like Spotify and Apple Music. However, its sales performance surpassed its streaming performance, as is typically the case since sales tend to decline faster and more drastically than streams.
The surge in sales and streams has propelled 'Flowers' back into the top 10 on the Hot 100 chart, reaching the tenth position after spending several months at number one last year. Additionally, Miley Cyrus finds herself at number three on the Digital Song Sales chart, trailing behind other singles that also experienced post-Grammys spikes.
Miley Cyrus mesmerized audiences with her performance of 'Flowers' during the 2024 Grammy Awards ceremony. This monumental night marked a turning point in her career as she walked away with her first two Grammy awards: Best Pop Solo Performance and Record of the Year, which is widely regarded as the most prestigious accolade at the Grammys.
Released in January 2023, 'Flowers' became an instantaneous commercial success for Cyrus. It debuted at number one on the Hot 100 chart, reestablishing her presence at the pinnacle of the music industry for only the second time in her career. Since then, the track has maintained a strong presence on various Billboard charts, including the Hot 100, where it stands as one of the longest-running hits on the chart.
The enduring popularity of 'Flowers' highlights Miley Cyrus' artistry and ability to create music that resonates with audiences long after its initial release. With her unforgettable Grammy performance and newfound Grammy wins, there's no doubt that Cyrus will continue to captivate listeners and make a lasting impact on the music industry. Keep an eye out for what she has in store next!