Mike Tyson has launched ear-shaped edibles with a chunk missing in reference to his infamous world heavyweight title fight with Evander Holyfield.
The legendary boxer was disqualified from their 1997 rematch when he bit a chunk out of Holyfield's ear in one of the most outrageous moments in boxing history.
And after later patching up his relationship with his bitter rival, Tyson has joked about the incident on many occasions and suggested to Holyfied that they market a product around the moment.
Tyson is known for his cannabis advocacy, and has sold a number of weed-related products already as well as launching the Hot Boxin' podcast from his famous 40-acre ranch.
He first suggested the idea to Holyfield in 2019, although it is unknown if the former heavyweight champion is involved in this new product, being billed as "Mike bites".
Tyson's associate Fred Frenchy revealed the product last night in a post saying: "you know we had to do this son" with crying laughing emojis.
Back in 2019, the pair had a viral video where Holyfield said: “People keep asking, ‘How are you gonna forgive somebody that?'
“I say, everything that ever happened, at some point in time, I did it.
“Mike bit me, I say I bit somebody too - it just wasn’t on TV.
"I bit a guy in his shoulder, he dropped me, and I didn’t know when you had a concussion, you’ll bite too.”
And Tyson replied with his business pitch; “You might be in business because we’re going to make some holy ears.
“Some edibles [of the ear] that got a bite taken out of ’em.”
Holyfield quickly and bluntly responded to his former rival, saying, “Well, I could do that.”
The bite incident which Holyfield refers to in his own career came during his amateur career against Jakey Winters at a Georgia Golden Gloves tournament.
He was put down in the second round, and during a frustrating clinch, he bit his rival earning him a point deduction and eventually a loss by unanimous decision.
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Both Holyfield and Tyson have launched ring comebacks in recent years, with varying levels of success for the two former world heavyweight champions.
Holyfield most recently stepped back between the ropes to face ex-UFC star Vitor Belfort, where he was viciously stopped in the first round.
The legendary fighter stepped in on late notice to face Belfort, who was supposed to take on Oscar De La Hoya in an exhibition bout, but looked far from ready in the build-up, with many fans expressing their concern.
He was supposed to face Kevin McBride, Tyson's last opponent, but the bout was cancelled on a number of occasions and he ultimately took on Belfort instead.
Tyson a year prior had made a much more palatable return to the ring against Roy Jones Jr at the Staples Center, with the fight going the distance and ending in a draw.
Both of the pair's comeback fights took place on the Triller Fight Club platform, with Tyson's becoming a top 10 all-time pay-per-view event.