Mike Tyson has been making headlines recently due to his upcoming fight with Jake Paul, scheduled for July 20 in Arlington, Texas. The 58-year-old boxing legend has faced criticism regarding his age and fitness to compete against the 27-year-old social media star-turned-boxer.
In a recent interview, Tyson responded to his critics by dismissing them as 'jealous,' questioning whether they are truly concerned or envious of his success. He highlighted the immense attention the fight has garnered, boasting about the billions of views he has received across various social media platforms.
An analysis of Tyson's social media activity since the fight announcement on March 7 reveals a significant level of engagement. With 30 posts across platforms like TikTok, Instagram, Facebook, and YouTube, Tyson has accumulated a total of 670.6 million views and 38.4 million engagements.
His TikTok posts, in particular, have been impactful, earning 20 million engagements, while his Instagram posts have garnered 309.9 million views, representing 46% of his total in that category. Notably, a training video showcasing Tyson's workout routine received 112 million views, becoming his most-viewed post.
Despite falling short of a billion views, Tyson's social media presence continues to grow steadily, with an average of almost 25 million views per day. With approximately 14 weeks remaining until the fight, projections suggest that Tyson could reach a total of 2.4 billion views by the time he steps into the ring with Paul.
The anticipation surrounding the fight is undeniable, with expectations of significant viewership and financial success. As former UFC champion Tyron Woodley remarked, the bout is poised to attract a massive audience and generate substantial revenue.
