Mike Tindall has captured the hearts of the nation after entering the I'm A Celeb jungle. However, it's clear that the former international rugby player hasn't taken on the challenge for the money.
The fortunes of Mike and his wife Zara have now been shared, with the pair said to take home more than €1million each year thanks to their partnership deals with many big-name brands.
Mike currently stands as the fourth richest rugby player in the UK and is reportedly worth almost €18 million, while his wife Zara is worth an estimated €16.5 million, according to Celebrity Net Worth.
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The couple has previously collaborated with brands including Land Rover and Rolex, with Zara even recently signing a deal with luxury outdoor brand Musto that experts believe is worth around €570,000 alone.
Explaining a little more about how this sum is earned, Branding expert Nick Ede told MailOnline: "Potentially she will have a back-end percentage on sales, which can really increase revenue, reports Express.
"Fashion brands do this to incentivise the talent to promote and wear the brand more as that will increase sales and revenue for both parties."
He also went on to explain that thanks to Zara's existing partnerships, the talented equestrian is in a strong position to negotiate any future collaborations, with Nick even suggesting there could be a series of "bidding wars" between companies in the hopes of winning Zara's endorsement.
Both the Land Rover and Rolex deals are thought to be worth €230,000 and €115,000, respectively, with Zara and Mike also enjoying a further €115,000 windfall from two CBD partnerships.
Yet this isn't the only source of revenue for the couple either, with Mike reportedly set to earn at least €150,000 for his upcoming appearance in the I'm a Celebrity Get Me Out Of Here Jungle.
Mikes appearance in the jungle is a historic one, as it is the first time any royal has appeared on a prime-time reality TV show since 1987.
Speaking about the appearance, Nick explained that one of the biggest draws for contestants taking part is the brand deals that follow. But he did also share what he thinks the minimum fee will be for Princess Anne's son-in-law to take part.
He said: "I am sure Mike will have been paid in excess of £150,000 to appear, but the true value of the show is what you do after it. Whether he gets a prime role as a sports pundit or panellist or host of a show, who knows but for 'brand Tindall' this is a great step and will increase his celebrity equity tenfold."
Prior to signing up for the show, Mike had previously taken part in Channel 4's winter sports competition, The Jump, back in 2015 after having received the Queen's blessing to take part in the show.
In the same year, he also turned his hand to a second challenge, as he appeared in Bear Grylls: Mission Survive.
The couple is not classed as working royals, meaning they do not make any money from the royal engagements they take part in, nor do they take any taxpayer money for funding their home, lifestyle or security.
This is something which Mike has admitted does play heavily on his mind from time to time.
He told The Times: "You always worry about money... I was very fortunate that I had a couple of ambassadorial roles, so you know there's money coming in.
"But sponsorships won't last forever. You've got to plan... and what's coming down the line in terms of school bills, fees to pay."
Therefore, if figures are to be believed, Mike's appearance in I'm a Celebrity could be very beneficial to the Tindall family from a financial standpoint.
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