Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Zenger
Zenger
National
Ananya Gairola

Microsoft Is Dropping Twitter From Its Advertising Plan As Elon Musk Is Filing A Lawsuit

The logo of Microsoft is seen at the 2023 Hannover Messe industrial trade fair on April 17, 2023, in Hanover, Germany. Microsoft is dropping Twitter from its platform. ALEXANDER KOERNER/BENZINGA

Microsoft Corporation plans to drop Twitter from its advertising plan, but Elon Musk is not worried — because he is suiting up for a lawsuit. 

On Thursday, responding to news that Microsoft is kicking Twitter from its advertising platform as they are refusing to pay the microblogging site’s exorbitantly high API access pricing, Musk said in a tweet, “They trained illegally using Twitter data. Lawsuit time.”

Twitter Headquarters is seen in San Francisco, California, United States on April 12, 2023. Elon Musk is planning to file a lawsuit again Microsoft of data mining. TAYFUN COSKUN/BENZINGA

The Twitter CEO further explained his reasoning behind the statement saying Microsoft mined the platform’s data illegally and trained its programs. 

While announcing that Microsoft will drop Twitter from its advertising plan next week, the company said on its website, “Starting on April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter.”

From April 25, users will no longer be able to access their Twitter account through Microsoft’s social management tool, create and manage tweets, view past engagements, or schedule tweets. 

The tech giant added that other social media platforms like Meta Platforms Inc.’s Facebook, Instagram and Microsoft’s LinkedIn would remain available. 

“I’m open to ideas, but ripping off the Twitter database, demonetizing it (removing ads) and then selling our data to others isn’t a winning solution,” Musk said in a tweet.

It is possible that while accusing Microsoft of mining illegal Twitter data to train programs, Musk was referring to the company’s AI models. 

While Musk did not present any proof to support his allegation of illegal training, his “lawsuit” statement came just as Reddit said it intends to charge for API access due to the use of its user-generated data for training AI models.

This isn’t the first time Musk and Microsoft have been at loggerheads. Last month, Musk accused Microsoft of gaining “exclusive access” to OpenAI’s entire codebase. 

Neither Musk nor X Corp, a holdings’ company that now owns Twitter as a brand, have filed a lawsuit against Microsoft. The Seattle-based tech giant have yet to publicly confront Musk’s allegations as they may confront him if the lawsuit has been present.

In recent past, Musk has had tensions with other big tech executives following strained relationships including Microsoft founder Bill Gates and OpenAI founder Sam Altman.

Microsoft has been a backer of OpenAI, the parent company of ChatGPT, as it has invested $10 billion to develop the program. Musk was previously part of the OpenAI board member committee prior to his vocal concern of not regulating AI. 

The new AI technology has been feared to take over jobs as it has been used in variety of forms from new users. 

Musk voiced his concerns about the dangers of AI as possibility of the end of humanity if the system is not in check. He had decided to create his own AI platform called TruthGPT to counterweight ChatGPT.

The Twitter CEO sat down in an interview with Fox News host Tucker Carlson about the platform as a maximum truth-seeking AI platform.

Produced in association with Benzinga

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.