![Men's blue: Men's blue](http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/2/28/1362062404243/Mens-blue-004.jpg)
Rascal shirt £110, The Dark Peak, ideologyboutique.co.uk
Trousers £435, Jil Sander at Browns, brownfashion.com
Trainers £50, New Balance, asos.com
Rucksack £116, APC, apc.fr Photograph: Jason Hetherington/Observer
![Men's blue: Men's blue](http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/2/28/1362063183001/Mens-blue-003.jpg)
Jumper £220, Acne at Liberty, liberty.co.uk Photograph: Jason Hetherington/Observer
![Men's blue: Men's blue](http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/2/28/1362062396794/Mens-blue-001.jpg)
![Men's blue: Men's blue](http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/2/28/1362062401638/Mens-blue-003.jpg)
Navy chinos £75, Ben Sherman, bensherman.com Photograph: Jason Hetherington/Observer
![Men's blue: Men's blue](http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/2/28/1362062399299/Mens-blue-002.jpg)
Trousers £165, Rag & Bone, matchesfashion.com
Chukka boots £330, Kenzo, oki-ni.com Photograph: Jason Hetherington/Observer
![Men's blue: Men's blue](http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/2/28/1362063180165/Mens-blue-002.jpg)
Shoes £440, Mr Hare, 8 Stafford Street, London W1, 020 7495 4200; mrhare.com Photograph: Jason Hetherington/Observer
![Men's blue: Men's blue](http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/2/28/1362063177648/Mens-blue-001.jpg)
Trousers £240, Acne at Liberty, 020 7734 1234; liberty.co.uk
Shoes £440, Mr Hare, 020 7495 4200; mrhare.com Photograph: Jason Hetherington/Observer
![Men's blue: Men's blue](http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/2/28/1362063185327/Mens-blue-004.jpg)
Knitted T-shirt £210, Jil Sander at Liberty, liberty.co.uk
Fashion Editor: Helen Seamons
Photographer: Jason Hetherington
Grooming: Gow Tanaka using Paul Mitchell
Model: Oli Lacey at Next
Photograph: Jason Hetherington/Observer