When temperatures drop below freezing, celebrities all seem to reach for the same winter jacket: Aritzia's Super Puff. A perfect marriage of form and function, this pillowy coat has graced the shoulders of models, actors, pop stars, and even one member of the Royal Family. Indeed, a calf-grazing matte black Super Puff seems to be the only thing Meghan Markle wanted to wear at the Invictus Games earlier this week in Whistler, British Columbia.
Who can blame her? Available in a variety of different lengths, fabrics, and finishes, there really does seem to be something for everyone in Aritzia's ever-expanding Super Puff collection. Plus, every coat in the lineup retails for less than $500.
Jennifer Lopez joined the cult of the Super Puff in 2021. On Instagram, the singer posed in a white hip-length version of the jacket with its removable hood intact.
Long before Markle and Lopez, Bella Hadid branded herself as one of the Super Puff's biggest fans. In 2018, she was spotted wearing the cropped hi-gloss iteration in both black and white.
Much of the fanfare around the puffer jacket can be traced back to Kendall Jenner's million-dollar campaign for the brand in 2018. Clad in a show-stopping cherry red Super Puff, a ringer tee, and netted heels, the muse single-handedly made the coat go viral.
Even Karlie Kloss bought a black Super Puff of her own, which she often wore en route to the gym circa 2018.
More recently, muses like Emma Chamberlain, Ariana Greenblatt, and Gabriette Bechtel have picked up where Jenner's Super Puff campaign left off—styling it with decidedly high-fashion accessories like stiletto boots and teeny tiny sunglasses.
Rest assured, there's a reason celebrities and Marie Claire editors alike keep coming back to the Super Puff season after blustering season. Cozy enough to keep you warm on snow day commutes, affordable enough to warrant picking up multiple shades, and sturdy enough to last a lifetime—this coat really is the workhorse of our winter wardrobes. Even the royal ones.
