Meghan Markle’s new lifestyle brand, As Ever, is officially here.
The Duchess of Sussex launched her revamped business on Wednesday, and products have already sold out.
As of now, the $15 Flower Sprinkles, $14 Raspberry Spread in Keepsake Packaging, $28 Limited-Edition Wildflower Honey with Honeycomb, $12 Herbal Lemon Ginger Tea, $12 Herbal Hibiscus Tea, and $12 Herbal Peppermint Tea are no longer available.
A $9 Raspberry Spread is listed on the site as “coming soon.”
Meghan honored the launch of As Ever on her Instagram, sharing pictures of her products on a sun-soaked tablescape.
“We’re live! Come shop the As ever collection I’ve poured so much love into. So excited to share this with you,” she wrote. “Limited quantities for each seasonal drop.”
On her Instagram Story, Meghan posted a video of her scrolling through the live website.
The As Ever launch comes nearly two months after Meghan announced she would be refreshing her brand, previously named American Riviera Orchard.
In a video filmed in her family’s garden and shared on Instagram, Meghan explained her decision to rebrand her business.
“Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area,” she said.
“I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever,” she continued. “As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening – this is what I do.
“And I haven’t been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first.”
Meghan had previously attempted to trademark the name American Riviera in the summer of 2024. The trademark was rejected in August due to issues with how it was filed.
She was also told the name couldn’t be used because it’s a name commonly used to describe a destination in Santa Barbara.
On March 4, Meghan’s new Netflix show, With Love, Meghan released on the streaming platform.
The eight-part series follows Meghan as she unveils her repertoire of hosting and cooking tips inside her Montecito, California kitchen with A-list guests, including The Office actor Mindy Kaling, her Suits castmate Abigail Spencer, and two other celebrity chefs — Alice Waters and Roy Choi.
With Love, Meghan is the latest project to come out of Meghan and Prince Harry’s deal with Netflix, and it’s been renewed for a second season.
Netflix struck a $100 million partnership with Harry and Meghan five years ago, producing several projects of theirs, including Harry & Meghan (the docuseries), Polo, and Heart of Invictus.
