TikTok continues to set trends in the digital world, its short, vertical videos having become a phenomenon over the past two years and propelling artists like Yeri Mua to worldwide fame.
The singer has had a stellar year, releasing multiple singles, appearing on streaming shows like Max's 'Divina Comida,' and dominating TikTok's global artist rankings, as confirmed by the platform in a statement.
With this accolade, Yeri follows the footsteps of Kim Loaiza, who held the same honor in 2023.
"I still can't believe what's happening to me and my fans—it's something I never imagined. Thank you, TikTok, for this incredible boost to my career. You help amplify my music and my message, which is all about being myself, leaving behind prejudices, and ignoring what others say. Being authentic and inspiring others to achieve their goals is what truly matters," the artist shared with Sony Music.
@yerimuaa #yearontiktok 🩷✨ gracias🇲🇽😍 #yerimua
♬ sonido original - Yeri MUA
But... who is Yeri Mua?
Yeri Cruz Varela is a Mexican internet celebrity and singer who will turn 23 on December 17.
She rose to fame in 2018 with makeup tutorials and recommendations on social media. Five years later, she leveraged her popularity to launch a reggaeton music career, standing out with tracks like 'Chupón' and 'Línea del Perreo.'
Yeri is the daughter of Silvio ("Papá Bratz") and Yahel ("Mamá Bratz"), both content creators on Facebook. She also has a brother named Joshua.
Yeri is also a businesswoman. In May 2023 she launched her first beauty product line in collaboration with Beauty Creations, becoming the first Mexican influencer to partner with the renowned brand. Her products were sold in high-profile stores like Sephora.
After establishing herself in music and entrepreneurship, Yeri signed with Sony Music Mexico in June 2024 for the production of her debut album.
On top of that, she has also served as a host for major events and shows, including the Pink Carpet at the MTV MIAW Awards, the Heat Latin Music Awards, and 'Venga la Alegría.'
Here is the complete list of the most listened-to artists on TikTok:
- Yeri Mua
- ENHYPEN
- NCT
- LE SSERAFIM
- Stray Kids
- aespa
- TOMORROW X TOGETHER
- Kim Loaiza
- TWICE
- Sabrina Carpenter
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