When you're a celebrity, particularly a creative one like Beyonce, you can pretty much get away with anything.
It's hard to keep out of the public eye when you have arguably the world's famous parents - Beyonce and Jay-Z.
The singing sensations sent fans into meltdown at the arrival of her daughter in 2012 - and at the reveal of her unique name.
Ultimately, fans were quick to question their daughter's name - Blue Ivy Carter - and the originality behind it.
Blue Ivy, who recently displayed that she's the spitting image of her mother, has not one but two incredibly meaningful names.
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Keeping their daughter's name unique was no easy task, however, as it sparked a string of third parties trying to use the name for their own business purposes.
Near the time of the announcement, fashion designer Joseph Mbeh attempted to trademark Blue Ivy Carter NYC.
Blue Ivy Carter Glory IV was also attempted by another party to sell a line of perfumes.
According to the Washington Post, at the time, both applications were denied from the US Patent and Trademark Office - who said that Blue Ivy was the name of a "very famous infant".
The proceedings, therefore, meant that products bearing the name could wrongly imply approval by her parents.
In 2012, Beyonce hinted the meaning of her daughter's name in an entry on her Tumblr blog.
The Single Ladies singer suggested the depths of the name as she highlighted a passage that talks about the natural connotations of calming colour.
Beyonce posted an excerpt from author Rebecca Solnit’s 2005 novel, A Field Guide to Getting Lost, which contained several reference to Blue.
"The world is blue at its edges and in its depths," the piece reads. "This blue is the light that got lost."
"Light at the end blue end of the spectrum does not travel the whole distance from the sun to us.
"It disperses among the molecules of the air, it scatters in the water."
"Water is colourless, shallow water appears to be the colour of whatever lies underneath it, but deep water is full of this scattered light, the purer the water the deeper the blue," the piece continues.
"The sky is blue for the same reason, but the blue at the horizon, the blue of the land that seems to be dissolving into the sky, is a deeper, dreamier, melancholy blue, the blue at the farthest reaches of the places where you see for miles, the blue of distance.
"This light does not touch us, does not travel the whole distance, the light that gets lost, gives us the beauty of the world, so much of which is in the colour blue."
However, her second name - Ivy - has a totally different meaning.
According to reports, Blue’s second name refers to the roman numerals IV, the number four, which is special to both her parents.
The number 4 is meaningful in both the lives of her star-studded parents.
Beyonce has the number tattooed on her ring finger of the special day of her marriage to her husband - April, 4 2008.
In addition, the couple both share birthday’s on the 4th of the month, and Beyonce’s album - released in 2011 - was titled 4.
Another theory suggests that the couple decided on their daughter's name when Beyonce was pregnant with the pair's first child.
A video was published of the pregnant singer showing her walking past a magical-looking tree with Jay Z as they stopped to record a very short video.
In it, she says: “We woke up this morning and took a nice little walk and we passed by this beautiful blue tree.
“I think it’s Blue Ivy, which would be quite appropriate.”
Since releasing the footage, fans have claimed that the video is the exact moment when the star decided to christen her unborn daughter with the funky name.
