McVities has launched a new recipe digestive biscuit with fewer calories and less sugar. The Wholesense Digestives will contain 30 per cent less sugar and 50 per cent more fibre than a standard digestive.
Packs will be availble costing £1.59 for 300g. McVities claims the new recipe retains the biscuit’s “distinctive, salty-sweet flavour”.
McVities first tried to make the tea time treats less fattening in 2008 and 2009, halving their saturated fat content. But there were complaints the biscuits were too crumbly and ‘less dunkable’.
The brand switched back to the classic recipe in 2013. David Titman, marketing director at McVitie's owner Pladis, said: “It’s now even easier for shoppers to tuck into their biscuit tin favourites whether they are looking for an indulgent treat or something a little lighter”.
