Ahead of Valentine’s Day, McVitie’s have served up a treat for snack lovers by launching a Biscuit Butler service on Uber Eats.
Those who book the Biscuit Butler will receive delivery of a platter of McVitie’s Blissfuls, paired with a hot chocolate accompanied with a mug and completed with an scented candle.
A witty promo video released today reveals the Biscuit Butler in action – serving biscuits on a silver platter, toasting mini marshmallows for your hot chocolate with a blow torch, warming customers' slippers with a hairdryer and removing crumbs with a mini dust buster.
Available in London, Birmingham and Manchester from 9th-11th February, the Biscuit Butler will transform a crummy evening by bringing the VIP treatment for you and your loved ones to share.
McVitie's new Blissfuls are a baked golden biscuit housing a Belgian milk chocolate cream filling (in either hazelnut or caramel flavour).
Inspiring the butler roll-out, a survey of 2,000 Brits revealed that 50% would love to get their favourite movie snacks delivered direct to their sofa. For many, that’s a luxurious biscuit. More than half (51%) of Brits voted the best treat for a movie night in as ‘something chocolatey’. The average Brit was found to watch five movies per week at home, with 78% preferring to watch the latest blockbuster in the comfort of their own home.
The research also reveals the most joyful films of the last 25 years to watch at home:
- Mamma Mia! (2008) - 39%
- Love Actually (2003) - 38%
- The Greatest Showman (2017) - 32%
- Bridget Jones’s Diary (2001) - 29%
- Billy Elliot (2000) - 28%
- Paddington 2 (2017) - 28%
- Shrek (2001) - 26%
- Up! (2009) - 23%
- School of Rock (2003) - 23%
- Elf (2003) - 22%
The McVitie’s Blissfuls Biscuit Butler will be available for free exclusively on Uber Eats on the following dates:
- London – Wednesday 9 th February 2022
- Birmingham– Thursday 10 th February 2022
- Manchester – Friday 11 th February 2022
David Titman, Marketing Director for McVitie's at pladis UK&I, said: “We all love a night in with a good movie or binge-worthy boxset, and our favourite treats on hand. McVitie’s Blissfuls were made with these moments in mind, as the perfect indulgent treat to elevate an evening in. We hope they bring a bit of bliss to all biscuit fans – we think they’re just too good not to share!”
Simply search ‘McVitie’s Blissfuls’ on the Uber Eats app, the Biscuit Butler is available to book in each city on a first come, first served basis.
