McDonald's is increasing the price of many of its products for the first time in years.
The fast food giant will up the cost of some of its dishes by as much as 20p. It has cited soaring inflation as the primary reason for the rise.
It announced that its cheeseburger will now cost £1.19, up from the previous price of 99p. The chain has not upped the cost of its cheeseburger in 14 years.
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It is not known exactly how much the price of every product will increase by, but McDonald's stated that items will be between 10p and 20p more expensive. Costs will vary, however, as each branch has the freedom to set its own prices on many products.
As reported by The Mirror, the majority of the increases will come into effect thus summer. The products that are definitely going up are:
- Breakfast meal
- Main meal
- McNugget share box
- McFlurry
- Large coffee
However, other items won't see any change to their prices. These include:
- Salads
- Wraps
- Mayo chicken burger
McDonald's UK and Ireland chief executive Alistair Macrow stated: "We’re living through incredibly challenging times and we’re all seeing the cost of everyday items, such as food and energy, increase in a way many of us have never experienced.
"Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation."
Increased food and fuel costs pushed inflation to a 40-year high in June. Inflation affects how much consumers spend at shops and restaurants, but also affects businesses themselves.
Macrow continued: "Since we opened in the UK in 1974, we've committed to offering great tasting food at affordable prices, and that commitment will not change. But today's pressures mean, like many, we're having to make some tough choices about our prices."
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