McDonald's has announced that they have increased the price of a number of their popular menu items due to "incredibly challenging times". The fast-food giants said they have been forced to raise the price of the 99p cheeseburger for the first time since 2008.
McDonald's UK CEO Alistair Macrow said its company, franchisees and suppliers are all "feeling the impact of rising inflation." Each branch is free to set its own prices except on the saver menu.
Customers will notice a price increase between 10p and 20p on a number of menu items from Wednesday. In an email to customers, Macrow said the current cost of living crisis has forced the company to make "tough choices about our prices".
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The email read: "We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could.
"We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business. At times like this, we know that providing great value is important.
"Since we opened in the UK in 1974, we’ve committed to offering great tasting food at affordable prices, and that commitment will not change."
The 99p cheeseburger is no more as the cost will rise to £1.19 for the first time in 14 years.
According to The Mirror , the items definitely going up in price are:
- Breakfast meal
- Main meal
- McNugget share box
- McFlurry
- Large coffee
Some McDonald's items won't go up in price at all.
These are:
- Salads
- Wraps
- Mayo chicken burger
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