McDonald's drive-thru customers could have their car registrations printed on food packaging in a plan to deter littering.
The Welsh government said it had 'explored' the option with the fast-food company after an increase in litter following the first coronavirus lockdown. Swansea Council’s head of waste, parks and cleansing, Chris Howell said the idea was "good" in theory but has drawbacks.
According to WalesOnline, Mr Howell told a climate change corporate delivery committee meeting: "The Welsh Government has explored with McDonald's, or their franchises, whether or not they could print number plates of cars collecting takeaways from their drive throughs with a view that that would discourage people from discarding their materials (litter)."
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Mr Howell said there was an issue about which fast-food companies would "go first" with such an initiative. He said: "If McDonald's do it, then people will just go to Burger King instead of McDonald's, because nobody wants to have their private details printed on that packaging."
He added: "I think it's a really good idea but at the minute it's fraught with some difficulties."
Two years ago, Plaid Cymru launched a petition calling on fast-food companies to print number plates on drive through packaging after an increase in litter as people headed to outlets after the first coronavirus lockdown.
The Welsh Government said littering was not acceptable and that it was working on a new prevention plan with businesses and councils.
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