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Marie Claire
Marie Claire
Lifestyle
Brooke Knappenberger

May's 23 Best New Beauty Launches Are Beach Day Staples

Product collage of Phlur Beach skin body mist, Merit The Uniform tinted sunscreen, L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Hair Serum, E.l.f. Skin Bright Icon Vitamin C + E + Ferulic Serum, and Charlotte Tilbury Super Nudes Lip Cheat Contour Duo Lip Liner.

If you've been in or anywhere near New York City in May, then you know it hasn't exactly felt like we're on the cusp of summer. However, I've been getting through the month's dreariness with the help of May's best new beauty products. From a citrus-smelling hairspray to a summery body mist, this month's beauty launches are sure to put you in a sunshine state of mind.

With this month's beauty launches, it's clear summer is on the way, despite the cooler-than-average temps. I, for one, have tested plenty of products that enhance my glow and simplify my beauty routine. For instance, Merit Beauty's new tinted sunscreen is now my go-to for a natural, dewy complexion and sun protection. Then there's Supergoop's new scented SPF Glow Oils—a multitasking holy grail for those wanting a new summery scent (hi, it's me!) and the prettiest glow.

The sheer amount of new beauty products launched in May is enough to make anyone's head spin. For a rundown on the launches actually worth adding to your summer beauty routine, keep scrolling for the products myself and the rest of the Marie Claire team tested and love.

Brooke Knappenberger tests and names Merit Beauty The Uniform Tinted Mineral Sunscreen SPF 45 as May 2025's best new tinted SPF. (Image credit: Brooke Knappenberger)
Brooke Knappenberger tests and names Phlur Beach Skin Hair & Body Fragrance Mist as May 2025's best new perfume. (Image credit: Brooke Knappenberger )
Hannah Baxter tests and names NYX Professional Makeup Smushy Matte Lip Balm as May 2025's best new tinted lip balm. (Image credit: Hannah Baxter )
Brooke Knappenberger tests and names L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Hair Serum as May 2025's best new hair serum. (Image credit: Brooke Knappenberger)

Why Trust Marie Claire

For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion, and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

How We Tested

Our team of editors receives hundreds of new beauty launches every month, which we personally test and evaluate based on wear, effectiveness, and formula. We only chose products to include on this list that we would personally recommend.

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