Mattel unveiled a huge line of Jurassic World toys at New York Toy Fair today, tacking up the baton from Hasbro in previous years.
The toys are for the Jurassic World: Fallen Kingdom film that will be out in theaters on June 22 and includes pre-school, action figures, play-sets, vehicles, plush. Most interesting however is the new app and connected collectable products.
The collectable line of action figures and dinosaurs are always popular. This year the toy maker has paid particular attention to scale. This means that all the characters work together and fit into vehicles and gyrospheres making it easier to recreate scenes from the movie.
On the feet of each of the dinosaurs is a tag that can be scanned into the free Jurassic World app. This brings a virtual version of the dinosaur into play that can then be interacted with in a variety of ways. It also teaches children about the names, habitats and history of each creature.
A larger and articulated dinosaur will also be available to extend play. The Jurassic World Thrash ‘N Throw Tyrannosaurus Rex will retail at $39.99 in the Spring and offers both sound and articulation. The dino can snap open and closed its mouth to grab other figures or creatures. It has stomp and roar sound effects, as well as an innovative tail activated thrash and throw feature.
Jurassic World Gyrosphere Blast Vehicle
The Jurassic World Chomp ‘N Roar Mask offers children a nice way to role play as their favourite dinosaur. The mask fits over the front of the head and with a chin strap the mouth opens and closes as the child speaks. This is accompanied with sound effects and animated eyes to create an impressive dinosaur effect.
Finally, the tour was finished off by checking out the flying dinosaur drone. With simple take off and land buttons and actual flapping wings, this was a lot of fun.
Throughout the range there is good attention to detail and both dinosaurs and characters feel well made. The addition to the app to scan and track your collection is a strong addition and should drive youngsters to complete their dinosaur collection in the spring.
