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Benzinga
Benzinga
Business
Shivani Kumaresan

Mattel Inks Multi-Year Licensing Agreement For Disney Princess And Frozen Franchises

MAT (Organization) DIS Mattel HAS Nasdaq
  • Mattel Inc (NASDAQ:MAT) has signed a multi-year global licensing agreement with Walt Disney Co (NYSE:DIS) for the Disney Princess and Frozen franchises. The financial terms were not disclosed.
  • Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. 
  • Mattel lost the license of the characters to Hasbro Inc (NASDAQ:HAS) in 2016.
  • The collection is expected to launch at retailers around the globe at the beginning of 2023.
  • “We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said COO Richard Dickson.
  • The collection is expected to launch at retailers around the globe at the beginning of 2023.
  • Price Action: MAT shares are trading higher by 7.73% at $21.13 on the last check Wednesday.
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