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Benzinga
Benzinga
Entertainment
Shivani Kumaresan

Mattel Inks Licensing Agreement For DreamWorks Animation's Trolls Franchise

  • Mattel Inc (NASDAQ:MAT) has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation's Trolls, an animated franchise.
  • DreamWorks Animation is a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corp (NASDAQ:CMCSA).
  • Under the agreement, Mattel will have the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games, and more.
  • The collection is expected to launch at retailers around the world in fall 2023.
  • An all-new Trolls film is expected to hit theaters in November 2023.
  • Price Action: MAT shares closed lower by 0.39% at $22.82 on Monday.
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