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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

Matalan shoppers obsessing over its 'cute' £7.50 autumn doormat

Matalan shoppers "need" its "cute" new autumn doormat after spotting it online.

High street giant Matalan boasts a loyal following on social media where, like many retailers, it regularly updates shoppers on all the newest fashion, homeware, and accessories releases they can expect to find in store and online. Recently, Matalan caused a stir on Instagram after sharing a photo of its new autumn products, including its Natural Hello Autumn Doormat.

The doormat, which costs £7.50, is proving phenomenally popular among Matalan shoppers and it's already sold out online. It features a silhouette of an autumnal wreath on an on-trend natural base, with the words 'Hello Autumn' taking centre stage.

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To its 808K Instagram followers, Matalan simply captioned the photo: "New season, new doormat Tap to shop for £7.50!" The retailer also tagged @gillianhelen_, who originally shared the image.

The doormat was a big hit on the social media platform, with the image racking up hundreds of likes. Shoppers shared their thoughts in the comments section.

Lauren said: "Ok hello", adding a string of heart eye emojis. Ashley said: "Already In the basket". Kelly commented: "Love this". Sophie said: "cute doormat". Alice said: "oh my I love that!!"

Amy said: "Love this door mat". Phoebe added: "This is so gorgeous! Need". The doormat is currently sold out online but may still be available in store. You can find your nearest Matalan store here.

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