Matalan shoppers are in "love" after spotting its "cute" new bridal range online.
High street retailer Matalan has built an army of fans on social media, keen to catch a glimpse of its latest homeware, fashion, and accessories releases. The budget-friendly store caused a stir on Instagram after unveiling its new bride and bridesmaid pyjamas.
To its 797k followers, Matalan shared a photo of its satin 'team bride' pyjama sets, which come in pink and white, hanging on a rail alongside a white satin dressing gown. The popular pj sets cost £12.50 each, while the satin bridal dressing gown costs £14.50.
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Captioning the photo, Matalan wrote: "Calling all brides to be and bridesmaids. Our new bridal range is here! Tag a bride to be in the comments to let them know".
The bridal items were a big hit among social media users, with the image racking up more than 500 likes in just a matter of hours. Shoppers shared their thoughts in the comments section.
Sammy said: "these are super cute". Hannah said: "omg love!"
Carla tagged some friends and said: "these look cute!" One replied: "these would be perfect".
Steph said: "these are cute". Amy said: "so cute love the blush".
Kate commented: "omg need to go on payday!!!" Sara said: "i just love these".
Lisa said: "omg they are the prettiest pjs and robes :)". Sammy added: "omg love these".
Some shoppers simply tagged their friends to direct them to Matalan's post. Others merely posted heart eye emojis to show their admiration for the range.
You can buy Matalan's White Bridal Dressing Gown by clicking here and its Satin Team Bride Short Pyjama Set by clicking here. Alternatively, you can find your nearest Matalan store here.
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